E-commerce | "Quality Management Specifications for E-commerce Live Sales" Issued, Requirements for Goods in E-commerce Live Sales and Full Inspection
The national standard GB/T 41247-2023 "E-commerce Live Streaming Sales Quality Management Specification" was issued and came into effect on October 1, 2023. It applies to all individuals and organizations using live streaming for the promotion and sale of physical goods, establishing fundamental quality management requirements covering organizational management, personnel, product management, live stream information, and consumer rights protection.
Core Quality Principles for Live Stream Goods
The standard outlines three foundational principles:
-
Authenticity: Product information displayed during live streams must be truthful and reliable, without exaggeration or fabrication.
-
Traceability: Product quality must be traceable to facilitate further inspection when necessary.
-
Safety: The sales process must employ safe and reliable technical means to ensure product safety during sales, storage, and use.
Product Management Workflow in Live Streaming
The standard details specific requirements for managing the product lifecycle within the live streaming ecosystem.
| Stage | Key Actions by Stakeholders (Platform, Service Agencies, Sellers, Hosts) | Role of Professional Quality Inspection |
|---|---|---|
| 1. Product Selection |
• Select goods that meet quality/safety standards; prohibited items are banned. • Conduct formal review of seller qualifications, product standards, test reports/certification, labels, and detail pages. • Establish risk classification (quality, labeling, packaging, public opinion risks). |
Provides third-party verification of test reports and supplier claims. Conducts supplier audits to assess capability. |
| 2. Pre-Listing Product Verification | Before listing, goods must be accepted based on category-specific checks, including but not limited to: name, price, origin, producer, standards, specifications, ingredients, production/expiry date, inspection certificates, usage instructions, hazard warnings, etc. | Performs pre-shipment inspection or sampling inspection to verify physical goods match declared information, packaging, labeling, and documentation. Factory inspections can verify production date and origin. |
| 3. Product Delisting | Platforms must establish and communicate delisting rules. Goods must be delisted for reasons including: mismatch with provided certifications, false/misleading information, illegal items, or violations in product descriptions. Goods must also be delisted upon external findings such as failed sampling inspections, official penalties, negative media exposure, intellectual property infringement, or valid public complaints. | Helps prevent delisting triggers through pre-emptive quality control inspections. Comprehensive 100% sorting inspection services can identify and rectify defects before goods reach the market, reducing the risk of failed random sampling inspections and consumer returns. |
Integrating Quality Assurance to Meet Standard Requirements
Professional quality assurance services align directly with the standard's objectives by providing objective verification throughout the supply chain.
-
Risk Mitigation in Selection & Verification: Independent product inspection and testing provides factual data for the formal review process, verifying the authenticity of test reports and product claims. This supports the establishment of a risk-classified management system.
-
Ensuring Pre-Listing Compliance: On-site inspection at the warehouse or factory before goods are listed for sale is an effective method to fulfill the "acceptance" requirement. Inspectors can verify the extensive checklist of attributes (from physical specs to labeling) against the seller's declarations, ensuring information accuracy and regulatory compliance.
-
Preventing Delisting and Protecting Reputation: Proactive inspection serves as a critical control point. Pre-shipment inspections catch non-conformities before mass shipment, while full inspection services aim for 100% quality pass rates before market entry. This directly reduces the risks that lead to delisting, such as failed market surveillance sampling, negative exposure, and high return rates, thereby safeguarding brand reputation and consumer trust as emphasized by the standard.
In summary, adherence to GB/T 41247-2023 requires a systematic approach to product quality management. Integrating professional third-party inspection and verification at key stages—from supplier assessment and pre-listing checks to final sorting—provides a practical and auditable method to comply with the standard's requirements for authenticity, traceability, and safety, ultimately supporting sustainable operation in the e-commerce live streaming sector.
Share this product
E-commerce | "Quality Management Specifications for E-commerce Live Sa
The national standard GB/T 41247-2023 "E-commerce Live Streaming Sales Quality Management Specification"
